Cold-processed isolate from exclusively grass-fed cows, grass their whole lives, never grain-finished, sweetened with stevia leaf. We were the first company to make it this way, in 1997, and we never found a reason to change.
$54.99 each when you buy four. Free shipping over $50. Open it, taste it, and send it back within 30 days for a refund if it isn't for you.
35 servings
4.9Overall rating from verified buyers
9,500+Verified reviews collected since 2013
98%Of those buyers rate us four or five stars
29 yrsSame family, same formula, same town
Reviews are collected by Shopper Approved from real verified orders since 2013. We can't edit them or take them down. Read every one of them →
Turn the tub over
Most protein powders are sold on the front of the label. This is the back of ours, which is the part worth reading.
Supplement Facts
Ultimate Vanilla · 2 lb
Serving size1 scoop (25 g)
Calories90
Protein20 g (40% DV)
Sodium45 mg (2% DV)
Calcium100 mg (8% DV)
Phosphorus50 mg (4% DV)
Potassium95 mg (2% DV)
Servings per 2 lb tub35
Ingredients: Cold-processed grass-fed rBGH-free whey protein isolate, natural flavors, xanthan gum, sunflower lecithin, and stevia leaf extract. Contains milk.
Grass-fed whey protein isolate
Exclusively grass-fed: the cows eat grass their whole lives rather than being finished on grain, which the “grass-fed” label elsewhere often still allows. No rBGH, no rBST, no hormones, no antibiotics. Cold-processed, so the protein structure survives the making of it.
Natural flavors
The vanilla. It is the reason people finish the tub, which is the only test of a protein powder that matters.
Xanthan gum
The one you might not recognize, so: a thickener made by fermenting sugar. A small amount keeps the shake from going thin and watery in the twenty minutes after you mix it.
Sunflower lecithin
So it mixes in a shaker bottle instead of clumping. Sunflower rather than soy.
Stevia leaf extract
No sucralose, no aspartame, no acesulfame potassium. We brought the first stevia-sweetened isolate to market in 1997 and stayed with it.
What isn't in it: no whey concentrate, no casein, no denatured or ion-exchange whey, no acid or heat processing, no artificial colors, flavors or sweeteners, no sucralose, no fructose, no MSG, no soy, no gluten, no GMO. That list is printed on the tub. We didn't write it for this page.
Where the protein comes from
It starts as cheese.
Whey isn’t manufactured. It is what separates out when milk is made into cheese, the liquid that cheesemakers spent most of history pouring away.
Ours comes from organic dairy farms in Wisconsin, from herds that are exclusively grass-fed: grass their whole lives, not grass-raised and then finished on grain. Those farms are already keeping records of what their animals eat, because organic certification requires it.
That decision sits upstream of everything else on this page. Filtration cannot improve milk that started out indifferent, and no amount of processing downstream makes up for it.
There is no enforced federal standard behind the words “grass-fed” in the United States: the USDA withdrew its marketing claim standard in 2016, which is why grass-raised, grain-finished cattle can still carry the phrase. Exclusively is the word doing the work.
PastureWisconsinHerds on grass their whole lives, on certified-organic dairy farms.
CheeseMilk is separatedCurd becomes cheese. The liquid whey left behind is where protein powder begins.
FiltrationCold, never heatedNo acid processing, no heat processing, no ion exchange, each of which denatures protein on the way through.
IsolateLactose and fat removedWhat is left is 20 g of protein in a 25 g scoop, which is what “isolate” means and why it costs more than concentrate.
Three products. That's the whole line.
We have made the same three things for most of thirty years. Each one exists for a specific situation, and where it doesn't apply to you we would rather say so.
They are better together, and we will still tell you when you don't need one. Most people start with ProEnergy alone. Greenergy earns its place when the vegetables genuinely aren't happening; Prefuel earns its place when you are training hard enough to notice the difference.
Collected by Shopper Approved from verified orders since 2013. We can’t edit them and we can’t take them down.
A short list of ingredients you can pronounce, from sources you can trace, in something worth drinking every morning. That was the brief when Gerry Morton bought EnergyFirst in 2004, and it has not changed since.
Gerry MortonPresident & CEO · Manhattan Beach, California
Open it. Taste it. If it isn't for you, send it back within 30 days for a refund. A guarantee that needs the seal intact isn't a guarantee, it's a formality. Read the terms →
The Quick Start Guide, free
Eighteen pages, four habits, thirty days. Rewritten this year, and it works whether or not you ever buy anything from us.
How much protein you actually need, and why breakfast is where most people fall short
One plate structure for every meal, with the carbohydrate sized to your day
A four-week movement on-ramp and a circuit that needs no equipment
Which supplements earn their place, including the ones we don't sell
It is a PDF, it is free, and there is nothing to buy.
One email with the guide, then a short newsletter about once a month. Unsubscribe any time. See what is inside →
